Upaya Peningkatan Penjualan Melalui Packaging Produk Pada Usaha Keripik Singkong Di Kota Dumai Provinsi Riau

Dewi, Ilma Satriana and Vaulina, Sisca and Mardaleni, Mardaleni and Tibrani, Tibrani and Rusadi, Sylvina (2025) Upaya Peningkatan Penjualan Melalui Packaging Produk Pada Usaha Keripik Singkong Di Kota Dumai Provinsi Riau. MARTABE : Jurnal Pengabdian Masyarakat, 8 (1). pp. 417-424. ISSN 2598-1218

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Abstract

This service program was carried out due to problems related to packaging for household products run by the local community, especially cassava chips products. Good product packaging not only produces an attractive product appearance but can also provide added value/higher selling value and increase product durability. This service activity aims to provide additional knowledge to residents and cassava chips business owners regarding packaging and provide a proper understanding of the marketing of cassava chips products to increase sales. This service activity was carried out in collaboration with partners, namely the Berkah Farmers Group in Teluk Makmur Village, Medang Kampai District, Dumai City, Riau Province. This service activity was carried out in collaboration with partners, namely the Berkah Farmers Group in Teluk Makmur Village, Medang Kampai District, Dumai City, Riau Province. The evaluation results showed that the majority of participants, as many as 75%, really understood the stages of the activity, with 12.5% understanding, and 12.53% quite understanding the material presented.

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