Pengaruh Penerapan Bauran Pemasaran Terhadap Minat Nasabah Baitul Maal Wa Tamwil (BMT) Pada Agro Madani Di Kabupaten Rokan Hilir

Jannah, Irdatul (2023) Pengaruh Penerapan Bauran Pemasaran Terhadap Minat Nasabah Baitul Maal Wa Tamwil (BMT) Pada Agro Madani Di Kabupaten Rokan Hilir. Other thesis, Universitas Islam Riau.

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Abstract

This study aims to determine the effect of implementing the marketing mix on baitul maal wa tamwil (bmt) customer interest in agro madani in downstream rokan district the indicators used include product, price, location, promotion, customer interest in research located in Baitul Maal Wa Tamwil Agro Madani This Rokan Hilir Regency is a descriptive survey, namely prioritizing a list of questionnaires as a data collection tool and the data collected with this tool is then used as the main raw material for analyzing empirical conditions from the objectivity of the existence of research objectives at research locations. There is one population and sample group in this study, namely customers who save with a total sample of 96 people. One random sampling technique used in determining individual samples is random sampling. Types and data collection techniques used consisted of primary data collected by questionnaire and interview techniques and secondary data collected by questionnaire techniques and interviews and secondary data collected using observation and documentation techniques. While the data analysis technique used is the validity test, reliability test, normality test, coefficient of determination, F test and t test. Based on the results of the Questionnaire Test, the researchers concluded that the variables namely Product, Price, Location and Promotion had a positive and significant influence on the dependent variable, namely on the interest of Baitul Maal Wa Tamwil (Bmt) customers in Agro Madani in Rokan Hilir Regency.

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