Desasty, Utya (2022) Faktor Yang Mempengaruhi Keputusan Pembelian Asuransi Kendaraan Bermotor Pada PT Asuransi Astra Pekanbaru. Other thesis, Universitas Islam Riau.
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Abstract
This study entitled factors that influence the decision to purchase motor vehicle insurace at PT Astra Insurance Pekanbaru. The focus of research at PT Asuransi Astra Pekanbaru focuses on knowing the factors that influence the decision to purchase motor vehicle insurance at PT Astra Insurance Pekanbaru. The research methodology used is quantitative research methods. Based on the result of the study, it can be concluded that the indicator that has the greatest influence on purchasing decosions is the choice of brand and the number of purchase with a percentage value of 87.8 or in the very good category and the factors that influence purchasing decisions are : cultural factors, personal factors, social factors, and psychological
| Item Type: | Thesis (Other) | ||||||
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| Contributors: |
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| Uncontrolled Keywords: | Purchase Decision, PT. Astra Asuransi Astra Pekanbaru | ||||||
| Subjects: | H Social Sciences > H Social Sciences (General) | ||||||
| Divisions: | > Administrasi Bisnis | ||||||
| Depositing User: | Luthfi Pratama ST | ||||||
| Date Deposited: | 10 May 2023 03:01 | ||||||
| Last Modified: | 10 May 2023 03:01 | ||||||
| URI: | http://repository.uir.ac.id/id/eprint/21644 |
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