Pengaruh Kemudahan Dan Kenyamanan Terhadap Keputusan Pembelian Secara Online Di Tokopedia (Studi Kasus Pada Mahasiswa Fakultas Ekonomi Dan Bisnis Di Universitas Islam Riau)

Ramadhan, M. Fahri (2022) Pengaruh Kemudahan Dan Kenyamanan Terhadap Keputusan Pembelian Secara Online Di Tokopedia (Studi Kasus Pada Mahasiswa Fakultas Ekonomi Dan Bisnis Di Universitas Islam Riau). Other thesis, Universitas Islam Riau.

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Abstract

The purpose of this study is to see if there is a significant influence between Ease, Convenience on Purchase Decisions for Students of the Faculty of Economics and Business at the Islamic University of Riau. The sample in this study were students of the Faculty of Economics and Business at the Islamic University of Riau who had shopped at Tokopedia, while the sample was taken using the purposive sampling method. The sample used in this study amounted to 108 respondents. The method for data processing uses large-scale data collection techniques, Multiple Linear Regression, Coefficient of Determination, partial T test, and simultaneous F test. From the results of the tests carried out it can be said that it is easy to be positive and significant to purchasing decisions, Convenience has a positive and significant effect on purchasing decisions. and Ease and Convenience have a positive and significant effect on purchasing decisions.

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