Zulni, Mayendra (2022) Analisis Pemasaran Online Untuk Meningkatkan Penjualan Proruk Pada Toko Albayan Haramain Di Kota Depok. Other thesis, Universitas Islam Riau.
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Abstract
The purpose of this study is to identify online marketing at the Albayan Haramain store as well as to analyze online marketing in relation to product sales at the Albayan Haramain store. This research was conducted at the Albayan Haramain Store in Depok City. The number of samples in this study were 30 consumer respondents including individual and business consumers who subscribe to the Albayan Haramain Store, using the sampling method, namely the quota judgment non-probability sampling method. And the data analysis method used in this study is a qualitative descriptive analysis method. Based on the results of the research analysis, it can be concluded that the application of online marketing at "Toko Albayan Haramain" has not been able to increase sales of its products optimally. This is due to the ineffective application of online marketing media.
| Item Type: | Thesis (Other) | ||||||
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| Uncontrolled Keywords: | Product Marketing, Online Media | ||||||
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management | ||||||
| Divisions: | > Manajemen | ||||||
| Depositing User: | Luthfi Pratama ST | ||||||
| Date Deposited: | 29 Mar 2023 02:31 | ||||||
| Last Modified: | 29 Mar 2023 02:31 | ||||||
| URI: | http://repository.uir.ac.id/id/eprint/21165 |
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