Pengaruh Intensitas Penggunaan Media Sosial Terhadap Perbandingan Sosial Pada Mahasiswa Universitas Islam Riau

Rahmani Utami, Ajeng (2022) Pengaruh Intensitas Penggunaan Media Sosial Terhadap Perbandingan Sosial Pada Mahasiswa Universitas Islam Riau. Other thesis, Universitas Islam Riau.

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Abstract

This study aims to determine the effect of the intensity of the use of social media on social comparison among students of the Islamic University of Riau with a population of 25,930 students, the number of research samples as many as 393 people. The sampling technique in this study used the cluster random sampling method. The data collection technique used a scale of 5 items for the intensity scale of social media use and 11 items for the social comparison scale. The results of this study used simple linear regression analysis. The results of the analysis test that have been carried out show that there is a significant influence between the intensity of social media use on social comparisons in Riau Islamic University students in a positive direction, the higher the intensity of social media use, the higher the social comparison. The value of the contribution given is R Square of 0.088 or the same as 8%. The effective contribution of the variable intensity of use of social media to social comparison is 8% and the remaining 92% is influenced by other variables outside of this study.

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