Maironi, Rido (2022) Pengaruh Kelengkapan Produk Dan Lokasi Terhadap Keputusan Pembelian Minimarket Ajo Di Kabupaten Bengkalis. Other thesis, Universitas Islam Riau.
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Abstract
This study aims to determine the effect of product completeness and location on the Ajo Mini Market Purchase Decision. This type of research is a quantitative research using descriptive method. The population in the study so that the formula used to determine the number of samples was the Lemeslow formula for an unknown population with a sample result of 96 and rounded up to 100 samples. The technique used is multiple linear regression technique. The results showed that the product completeness (X1) and location (X2) variables simultaneously had a significant effect on the Ajo Mini Market Purchase Decision (Y) in Bengkalis Regency. The product completeness variable partially has a positive and significant effect on decisions, the location variable partially has a positive and significant effect on purchasing decisions at the Ajo Minimarket in Bengkalis Regency.
| Item Type: | Thesis (Other) | ||||||
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| Uncontrolled Keywords: | Product Completeness, Location and Purchase Decision | ||||||
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management | ||||||
| Divisions: | > Manajemen | ||||||
| Depositing User: | Luthfi Pratama ST | ||||||
| Date Deposited: | 20 Feb 2023 03:21 | ||||||
| Last Modified: | 20 Feb 2023 03:21 | ||||||
| URI: | http://repository.uir.ac.id/id/eprint/20387 |
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