Rachman, Fajri Aulia (2019) Pengaruh Ekuitas Merek Terhadap Keputusan Pembelian Cat Jotun Pada PD. Sejahtera Pekanbaru. Other thesis, Universitas Islam Riau.
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Abstract
This research was conducted to influence the brand equity on consumer decisions in buying Cat Jotun on PD. Sejahtera Pekanbaru. This research was carried out by quantitative descriptive method that uses primary data and secondary data obtained through interviews or interviews and research questionnaires. Respondents taken were 100 people who bought Jotun paint on PD. Sejahtera Pekanbaru. From the results of the study, it is known that brand equity affects the purchase decision variable Cat Jotun on PD. Sejahtera Pekanbaru. This is evidenced by the results of t arithmetic is 4.782 while t-table is (0.05; 63) = 2.382 because t count (4.782)> from t table (2.382) then Ho is rejected.
| Item Type: | Thesis (Other) | |||||||||
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| Contributors: |
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| Uncontrolled Keywords: | Brand Equity, Purchasing Decision | |||||||||
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management | |||||||||
| Divisions: | > Manajemen | |||||||||
| Depositing User: | Mia | |||||||||
| Date Deposited: | 08 Feb 2023 09:16 | |||||||||
| Last Modified: | 08 Feb 2023 09:16 | |||||||||
| URI: | http://repository.uir.ac.id/id/eprint/20183 |
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