Pengaruh Penggunaan Promosi Media Sosial Instagram Terhadap Keputusan Pembelian Produk MS Glow Pada Mahasiswa Fakultas Ekonomi Dan Bisnis Universitas Islam Riau (studi Kasus)

Lasmana, Yuma Aditya (2022) Pengaruh Penggunaan Promosi Media Sosial Instagram Terhadap Keputusan Pembelian Produk MS Glow Pada Mahasiswa Fakultas Ekonomi Dan Bisnis Universitas Islam Riau (studi Kasus). Other thesis, Universitas Islam Riau.

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Abstract

This study aims to determine the effect of using Instagram social media promotions on purchasing decisions for MS GLOW products (a case study on students of the Faculty of Economics and Business, Islamic University of Riau. The subjects of this study were 245 students of the Faculty of Economics and Business, Islamic University of Riau. The sample used is purposive sampling technique. The analysis used in this study is a regression technique. The results of statistical analysis meaning that there is a significant influence between the use of Instagram social media promotions on purchasing decisions for MS GLOW products (a case study on students of the Faculty of Economics and Business, Islamic University of Riau ). This means that the higher the use of Instagram social media promotions, the higher the decision to purchase MS GLOW products for students, and vice versa.

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