Fatilah, Siti (2021) Pengaruh Promosi Media Sosial Instagram Terhadap Keputusan Pembelian Konsumen Dalam Menggunakan Jasa Melaka Wedding Organizer Pekanbaru. Other thesis, Universitas Islam Riau.
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Abstract
This research was conducted to determine and analyze the effects of social media promotion on consumer purchasing decisions at the Wedding Organizer at Melaka Wedding Organizer Pekanbaru. The population of this study was 118 people, with a sample determination of 50 people based on the adequacy of the data to use the simple regression analysis method. Based on the results of this study, it can be concluded that the promotion of social media Instagram has a significant effect on consumer purchasing decisions of Melaka Wedding Organizer Pekanbaru.
| Item Type: | Thesis (Other) | ||||||
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| Uncontrolled Keywords: | promotion, social media, purchasing decisions | ||||||
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management | ||||||
| Divisions: | > Manajemen | ||||||
| Depositing User: | Mia | ||||||
| Date Deposited: | 20 Dec 2022 06:45 | ||||||
| Last Modified: | 20 Dec 2022 06:45 | ||||||
| URI: | http://repository.uir.ac.id/id/eprint/18561 |
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