Wilda, Syukrani (2022) Analisis Inovasi Produk Pada Usaha Rotte Bakery Bukit Barisan Di Pekanbaru. Other thesis, Universitas Islam Riau.
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Abstract
This study aims to analyze product innovations carried out by Rotte Bakery Bukit Barisan in Pekanbaru. The type of research used is qualitative research by interviewing employees of Rotte Bakery Bukit Barisan in Pekanbaru in depth. The analysis used is taxonomic analysis. The results of this study indicate that Rotte Bakery Bukit Barisan in Pekanbaru has implemented five types of product innovations consisting of: modulation-based product innovation, packaging-based innovation, design-based innovation, complementary material development-based innovation and effort-reduction-based innovation. So the innovations made by Rotte Bakery Bukit Barisan in Pekanbaru have been carried out well.
| Item Type: | Thesis (Other) | ||||||
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| Uncontrolled Keywords: | product innovation, modulation-based innovation, packaging-based innovation, design-based innovation, complementary material development-based innovation, and effort reduction-based innovation. | ||||||
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
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| Divisions: | > Manajemen | ||||||
| Depositing User: | Mohamad Habib Junaidi | ||||||
| Date Deposited: | 07 Dec 2022 13:06 | ||||||
| Last Modified: | 07 Dec 2022 13:06 | ||||||
| URI: | http://repository.uir.ac.id/id/eprint/18081 |
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