Strategi Pengembangan Pasar Tradisional Yang Dikelola Pemerintah Menuju Pasar Sehat Di Kota Pekanbaru Provinsi Riau

Yulianto, Kiki (2022) Strategi Pengembangan Pasar Tradisional Yang Dikelola Pemerintah Menuju Pasar Sehat Di Kota Pekanbaru Provinsi Riau. Other thesis, Universitas Islam Riau.

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Abstract

This study aims to analyze: (1) Characteristics of managers, traders, consumers and profiles of traditional markets in Pekanbaru City. (2) Management of traditional markets towards healthy markets. (3) Internal and external factors in the development of traditional markets towards healthy markets. (4) The strategy of developing traditional markets towards healthy markets in Pekanbaru City. The method used in this study is a survey method, starting from July 2021 to December 2021. Sampling was carried out intentionally for managers and traders as well as accidental sampling or by chance for consumers, the total sample was 51 people. The data used in this study are primary data and secondary data. The results of this study indicate the average age of managers is 44 years, traders are 41.6 years, and consumers are 33.6 years. The length of education for managers is 13.3 years, traders are 8.5 years and consumers are 11.6 years. 13.5 years working experience for managers, 14.2 years for traders and 0.7 years for consumers. While the average income level of managers is Rp. 3,583,000, traders Rp. 4,133,000 and consumers 643,333 rupiah. Palapa Market was established in 2002, Simpang Baru Market 2000 and Cik Puan was established in 1970. The management carried out by the government has not been carried out optimally, there are still many facilities and infrastructure that are not maintained and inadequate and awareness of market users such as traders, consumers and market visitors are still relatively lacking, this happens because there is still a lot of garbage scattered in the market, and causes an unpleasant odor. On the internal factor, the strength factor has a total of 2.20 and a weakness of 1.14 while the external factor of opportunity has a total of 2.20 and a threat of 1.22. The results of the SWOT matrix analysis of traditional market management are located in quadrant I, namely the SO (Strength and Opportunities) strategy, which utilizes the management carried out by the government to produce good policies. It is better to maximize management so that market users are comfortable and safe in conducting buying and selling transactions. It is better for traders and consumers to keep the market environment clean and carry out clean living behavior to avoid viruses or diseases.

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