Analisis Kelayakan Usaha Agrowisata Kampoeng Rabbit’s Di Kelurahan Mentangor Kecamatan Tenayan Raya Kota Pekanbaru (Studi Kasus Agrowisata Kampoeng Rabbit’s )

Safitri, Refni Dwi (2021) Analisis Kelayakan Usaha Agrowisata Kampoeng Rabbit’s Di Kelurahan Mentangor Kecamatan Tenayan Raya Kota Pekanbaru (Studi Kasus Agrowisata Kampoeng Rabbit’s ). Other thesis, Universitas Islam Riau.

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Abstract

This study aims to analyze: 1) the characteristics of entrepreneurs and business profiles, 2) the non-financial feasibility (market, technical, legal and environmental aspects) of Kampoeng rabbit's agro-tourism business, 3) the financial feasibility of Kampoeng rabbit's agro-tourism business. The research method is a survey method, a case in Kampoeng rabbit's agro-tourism business in Mentangor Village, Tenayan Raya District, Pekanbaru City. This research was conducted for 6 months starting from January 2020 to June 2020. The respondents in this study were entrepreneurs and 8 workers. Furthermore, this research is analyzed by qualitative descriptive, quantitative descriptive, business analysis, investment criteria (Net Present Value, Internal Rate of Return, Net B / C and Payback Period) and Swiching Value. The type of data used is secondary data and primary data. The results of this study indicate that the productive age entrepreneur is 38 years old, the length of education is 16 years or equivalent to the S1 level, the number of family dependents is 3 people. This Kampoeng rabbit's agro-tourism business is small-scale and uses traditional and modern technology. Non-financial feasibility shows that based on market aspects, technical aspects, legal aspects and environmental aspects are feasible to be cultivated. Furthermore, the feasibility of the results of the financial feasibility analysis shows that the Kampoeng rabbit's agro-tourism business is feasible because it has met 4 investment criteria with an NPV value of 637,900,658> 0, Net B / C 1.17> 1, IRR 29%> prevailing interest rates and payback period. for 2 years 11 months 2 days <age of business (10 years). Based on the sensitivity analysis with the switching value method of Kampoeng rabbit's agro-tourism business, it's more sensitive to the increase in operational costs with the NPV down by 51.71% and the decrease in the number of visitors 32.42% compared to the decrease in ticket prices of 28.95%.

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