Analisis Bauran Pemasaran Keripik Pisang Pada Industri Rumah Tangga Keripik Pisang Ridho Kec.Bagan Sinembah Kab.Rokan Hilir

Setiawan, Budi (2021) Analisis Bauran Pemasaran Keripik Pisang Pada Industri Rumah Tangga Keripik Pisang Ridho Kec.Bagan Sinembah Kab.Rokan Hilir. Other thesis, Universitas Islam Riau.

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Abstract

this research is to find out if the marketing mix of banana chips in the household industry of Ridho banana chips is good.. The population used in this study is the consumer of Ridho banana chips business. the samples are consumers ( warungs / stores) and end consumers. In this case the author took as many as 30 respondents consisting of 8 consumers ( warung / stores) and 22 people end consumers. The types and sources of data in this study are primary data and secondary data and data collection techniques using questionnaires and interviews. The sampling techniques used are purposive and exidental techniques. The data analysis used is descriptive which is used to answer problem formulation. From this research obtained results that In general the marketing mix of banana chips in the household industry ridho banana chips which include products, prices, promotions and distribution is good.

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