Yusminah, Yusminah (2021) Faktor-Faktor Yang Mempengaruhi Pengambilan Keputusan Nasabah Bergabung Pada Baitul Maal Wat Tamwil (BMT) Usaha Gabungan Terpadu (UGT) Sidogiri Pekanbaru. Other thesis, Universitas Islam Riau.
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Abstract
This study is motivated by Baitul Maal wat Tamwil (BMT) Sidogiri Pekanbaru as one of the Sharia Cooperative Financial Institutions in Pekanbaru which is in high demand by the customers. The problem formulation of this study is the factors that influence customer decision-making to join Baitul Maal wat Tamwil (BMT) of Integrated Joint Venture (UGT) Sidogiri Pekanbaru. This study aims to investigate the factors that influence customer decision-making to join Baitul Maal wat Tamwil (BMT) of Integrated Joint Venture (UGT) Sidogiri Pekanbaru. The type of this study is field research with causality method. The data sources used are primary data and secondary data. The sample consists of 82 people. The sampling technique used is simple random sampling. The data collection techniques used are oservation, questionnaires and documentation. To analyze the quantitative data, multiple linear regression analysis is used performed by SPSS for Windows version 23.0. Based on the results of partial test, it is found that there is a significant influence of Service Marketing Mix Factor and BMT Excess Factor on costumer decision-making. It is known that the correlation coefficient is 87.1%, it means that they have a very strong relationship. The two independent factors simultaneously have a significant influence on decision making, it can be seen from the F-count is greater than F-table (123.798> 2.72). In conclusion, there is a contribution of the two independent variables (X) to the dependent variable (Y). The coefficient of determination is 75.2% and the remaining 24.8% is influenced by other factors which is not included in this study, so the two independent variables influence customer decision-making significantly so that they have a very strong relationship.
| Item Type: | Thesis (Other) | |||||||||
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| Uncontrolled Keywords: | Baitul Maal wat Tamwil (BMT), Decision Making. | |||||||||
| Subjects: | B Philosophy. Psychology. Religion > BV Practical Theology > BV1460 Religious Education | |||||||||
| Divisions: | > Ekonomi Syariah | |||||||||
| Depositing User: | Budi Santoso S.E | |||||||||
| Date Deposited: | 22 Nov 2022 02:08 | |||||||||
| Last Modified: | 22 Nov 2022 02:08 | |||||||||
| URI: | http://repository.uir.ac.id/id/eprint/17025 |
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