Pengaruh Jingle Iklan Dan Tagline Terhadap Brand Awareness Wafer Tango Pada Mahasiswa Fakultas Ekonomi Universitas Islam Riau

Syafitri, Erni (2021) Pengaruh Jingle Iklan Dan Tagline Terhadap Brand Awareness Wafer Tango Pada Mahasiswa Fakultas Ekonomi Universitas Islam Riau. Other thesis, Universitas Islam Riau.

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Abstract

ABSTRACT THE EFFECT OF JINGLE ADVERTISING AND TAGLINE ON WAFER TANGO BRAND AWARENESS ON STUDENTS OF THE FACULTY OF ECONOMICS, RIAU ISLAMIC UNIVERSITY ERNI SYAFITRI 175210771 This study aims to determine how the influence of Jigle Advertising and Tagline on Brand Awareness Wafer Tango on students of the Faculty of Economics, Islamic University of Riau. In this study, Jigle Advertising and Tagline Advertising have a partial and simultaneous influence on the Tango Wafer Brand Awareness. In research activities, the authors obtain information by using purposive sampling method with a total of 100 people/respondent. The author obtains the required data by distributing questionnaires and conducting interviews so that the data obtained are valid or accurate. in this research activity using quantitative method techniques. To determine the magnitude of the effect of the independent variable (X) on the dependent variable (Y) used in multiple linear regression analysis obtained by the equation Y= 3.693+0.867 X1 +0.381 X2 + e. based on the calculation of the coefficient of determination (R2), the R Square value is 0.602. Then the simultaneous results (F test) are known that the jigle and tagline variables together have a significant effect on Brand Awareness in students of the Faculty of Economics, Islamic University of Riau.

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