Fitriani, Tari (2022) Pengaruh Perilaku Konsumen Terhadap Minat Beli (Studi Kasus Pada Kedai Kopi Opera Kuantan Di Kota Pekanbaru). Other thesis, Universitas Islam Riau.
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Abstract
This research aims to determine the effect of consumer behavior on buying interest at the Kedai Kopi Opera Kuantan. This type research is associative which aims to determine the relationship between two variables and quantitative methods used to examine certain population and samples. The sampling based on Roscoe’s opinion with the totally of sampling is 40 respondents. The data in research were obtained through interviews, observations, questionnaire and documentation. Then the data was analyzed using SPSS V.26. Based on the data obtained from questionnaire that consumen behavior with category agree and buying interest with very category agree. For the results that consumer behavior influence buying interest with low scale. It is influenced by other factors that are not observed.
| Item Type: | Thesis (Other) | ||||||
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| Uncontrolled Keywords: | Consumer Behavior, Buying interest | ||||||
| Subjects: | H Social Sciences > H Social Sciences (General) | ||||||
| Divisions: | > Administrasi Bisnis | ||||||
| Depositing User: | Mohamad Habib Junaidi | ||||||
| Date Deposited: | 05 Oct 2022 03:36 | ||||||
| Last Modified: | 05 Oct 2022 03:36 | ||||||
| URI: | http://repository.uir.ac.id/id/eprint/15980 |
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