Halimah, Siti Nur (2020) Implementasi Service Quality Dalam Menciptakan Kepuasan Pelanggan Pada PT. Capella Dinamik Nusantara Di Kecamatan Bagan Sinembah Kabupaten Rokan Hilir. Other thesis, Universitas Islam Riau.
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Abstract
The purpose of this research is to analyze and find out how the implementation of service quality in creating customer satisfaction at PT. Capella Dinamik Nusantara in Bagan Sinembah District, RokanHilir Regency. The population in this study were employees at PT. Capella Dinamik Nusantara in Bagan Sinembah District, RokanHilir Regency, 36 people and 1,967 customers, using purposive sampling technique. Therefore, the sample used in this study is 1 leader, 7 employees and 95 customers. The data analysis technique used is multiple regression analysis. Based on the results of the above calculations, it is known that the implementation of service quality in creating customer satisfaction at PT. Capella Dinamik Nusantara in Bagan Sinembah District, RokanHilir Regency is in the high category, this service quality includes Tangible, Empathy, Reliability, Responsiveness, high Assurance so that customer satisfaction increases.
| Item Type: | Thesis (Other) | ||||||
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| Uncontrolled Keywords: | Tangible, Empathy, Reliability, Responsiveness, Assurance, Customer Satisfaction | ||||||
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management | ||||||
| Divisions: | > Manajemen | ||||||
| Depositing User: | Mia | ||||||
| Date Deposited: | 03 Oct 2022 01:15 | ||||||
| Last Modified: | 03 Oct 2022 01:15 | ||||||
| URI: | http://repository.uir.ac.id/id/eprint/15885 |
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