Analisis Usaha Ternak Dan Pemasaran Burung Puyuh (Studi Kasus Pada Perusahaan Puyuh Ashter) Di Desa Jati Mulya Kecamatan Kerinci Kanan Kabupaten Siak Provinsi Riau

Rizki, Asty Nur (2021) Analisis Usaha Ternak Dan Pemasaran Burung Puyuh (Studi Kasus Pada Perusahaan Puyuh Ashter) Di Desa Jati Mulya Kecamatan Kerinci Kanan Kabupaten Siak Provinsi Riau. Other thesis, Universitas Islam Riau.

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Abstract

ABSTRACT ASTY NUR RIZKI (164210418), Analysis of Livestock Business and Quail Marketing (Case Study on Ashter Quail Company) in Jati Mulya Village, Kerinci Kanan District, Siak Regency, Riau Province, under the guidance of Mrs. Ir. Hj. Septina Elida, M.Si. Quail Ashter is a business that produces quail eggs which is quite well known in Jati Mulya Village, Kerinci Kanan District. This study aims to analyze: 1. Characteristics of quail entrepreneurs, workers and traders, as well as the profile of quail farming in Jati Mulya Village, 2. Use of quail production facilities, 3. Cost, production, income and efficiency of quail business. , and 4. Marketing activities related to institutions, channels, functions, margins, profits and efficiency of quail marketing. This research uses survey method. The data used are primary and secondary data, then analyzed descriptively qualitatively and quantitatively. The results showed that the age of the quail businessman was 40 years, the labor force was 35 years and the traders were 46 years old. The education level of entrepreneurs, workers and traders is high school. Experience in quail farming for 3 years, and the number of dependents of the entrepreneur's family is 4 people, the workforce is 3 people and traders are 4 people. Quail livestock business is classified as a small-scale business, the use of capital is IDR 170,000,000, the workforce used is 4 people. The use of quail cage measuring 180 m² with a model of battery cages. The number of seeds used per production period was 5000 heads, 55.114 kg of feed, 3,000 grams of trimezyn-s medicine, 4,300 grams of vitamins and 763.25 HOK for labor. The production costs incurred per production process are Rp. 470,231,240 and the production of eggs produced is 18,097 kg, manure is 91,800 kg and quail rejected are 4,875 tails. Net income per production period is Rp. 133,526,049 and RCR is 1.28. The total cost of marketing channel I : Rp 1,006,842, channel II : 1,544,186 and channel III : 589,84. Margin for channel I : IDR 5,000 and channel II : IDR 4,000. The profit of channel I : Rp. 3,993,158, channel II : 2,455.814 and the efficient channel is the third channel.

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