Ningsih, Fitri Rahayu (2020) Pengaruh Gaya Hidup, Label Halal Dan Harga Terhadap Keputusan Pembelian Kosmetik Wardah Pada Toko Sejati Cosmetic Di Kecamatan Seberida Kabupaten Indragiri Hulu. Other thesis, Universitas Islam Riau.
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Abstract
The purpose of this study was to analyze the influence of lifestyle, halal labels and prices on wardah cosmetics purchasing decisions at the Sejati Cosmetics Shop, Seberida District, Indragiri Hulu Regency, using purposive sampling technique. Therefore, the sample in this study amounted to 100 people. The data analysis technique used is multiple regression analysis. Based on the results of the study, it shows that partially or simultaneously lifestyle variables, halal labels and prices have a positive and significant effect on purchasing decisions for wardah cosmetics at a true cosmetic shop, Seberida District, Indragiri Hulu Regency, amounting to 0.752 with a coefficient of determination (R2) of 56.5%. Thus it is known that the lifestyle, halal label and price on purchasing decisions are in the good category.
| Item Type: | Thesis (Other) | ||||||
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| Uncontrolled Keywords: | lifestyle, halal label, price, purchase decision | ||||||
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management | ||||||
| Divisions: | > Akuntansi S.1 | ||||||
| Depositing User: | Budi Santoso S.E | ||||||
| Date Deposited: | 27 Sep 2022 03:25 | ||||||
| Last Modified: | 27 Sep 2022 03:25 | ||||||
| URI: | http://repository.uir.ac.id/id/eprint/15675 |
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