Analisis Pengaruh Advertising Dan Public Relations Terhadap Keputusan Pembelian Mobil Bekas Pada Showroom Auto Fandawa

Alam Putra, Wildhan Syah (2020) Analisis Pengaruh Advertising Dan Public Relations Terhadap Keputusan Pembelian Mobil Bekas Pada Showroom Auto Fandawa. Other thesis, Universitas Islam Riau.

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Abstract

This study aims to determine whether there is a partial effect of advertising and public relations on the decision to buy a used car at the Auto Fandawa showroom, and also to determine whether there is a simultaneous influence between advertising and public relations on the decision to buy a used car at the Auto Fandawa showroom. The sample in this study were some of the consumers who had bought a car in the Auto Fandawa showroom which were determined using purposive sampling. In this study, researchers used a sample of 30 research samples. The data analysis used in this research is qualitative analysis and quantitative analysis. Based on the results of the study it can be concluded that partially it was found that there was a significant influence on the independent variable advertising on purchasing decisions because sig 0.000 <0.05, but there was no significant effect on the public relations variable on purchasing decisions because sig 0.892> 0.05. Then simultaneously there is a significant influence on the independent variable advertising and public relations on the dependent variable purchasing decisions, Sig value 0.000 <0.05. The magnitude of the relationship between variables is measured by a R2 value of 0.791 or 79.1% of the advertising and public relations variables affect purchasing decisions.

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