Destrinilam, Putri Dwi (2020) Pengaruh Financial Behavior Terhadap Keputusan Investasi Pada Kelompok Umkm Pekanbaru (Studi Kasus Pada Umkm Sektor Kuliner Di Kecamatan Tampan). Other thesis, Universitas Islam Riau.
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Abstract
This study aims to determine the effect of financial behavior on investment decisions on UMKM in the culinary sector in Tampan District. The subjects of this study are 30 UMKM in the culinary sector who have Micro and Small Business Licenses in Tampan District using questionnaire data. The variables that are related in this research are Heuristic, reaction bias to information, bias in understanding information from self-adjustment. The analysis prerequisite test includes validity and reliability tests. Financial Behavior is measured based on 11 indicators, namely: availability, hindsight, reprensentativeness, overreaction, conservatism, anchoring and adjustment, comfirmation bias, excessive optimism & overconvidence, mental accounting, framing effect, disposition effect. The results of this study indicate that financial behavior does not have a significant effect on investment decisions on SMEs in the culinary sector in Tampan District, because of lack of knowledge and not having the courage to invest.
| Item Type: | Thesis (Other) | ||||||
|---|---|---|---|---|---|---|---|
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| Uncontrolled Keywords: | : financial behavior, investment decisions | ||||||
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management | ||||||
| Divisions: | > Akuntansi S.1 | ||||||
| Depositing User: | Budi Santoso S.E | ||||||
| Date Deposited: | 06 Sep 2022 09:08 | ||||||
| Last Modified: | 06 Sep 2022 09:08 | ||||||
| URI: | http://repository.uir.ac.id/id/eprint/14880 |
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