Pratama, Ananda Rizki (2022) Analisis Perilaku Konsumen Terhadap Pengambilan Keputusan Pembelian Olahan Keripik Tempe Rini Snack Di Kota Duri. Other thesis, Universitas Islam Riau.
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Abstract
This research was conducted in July – January 2022. This study aims to determine the level of consumer behavior analysis on purchasing decisions for processed tempe chips Rini Snack. This study uses a quantitative descriptive method, to obtain primary and secondary data where data collection is done by distributing questionnaires and observation. The results obtained from this study revealed that the level of Consumer Behavior Analysis on Purchasing Decision Making Processed Tempe chips Rini Snack has a level of influence on Purchase Decision Making of 61.2%. Which means that the consumer behavior analysis variable on the purchasing decision making variable has a large enough influence.
| Item Type: | Thesis (Other) | ||||||
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| Uncontrolled Keywords: | Behavioral Analysis, Decision Making ,Rini Snack | ||||||
| Subjects: | H Social Sciences > HD Industries. Land use. Labor H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
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| Divisions: | > Manajemen | ||||||
| Depositing User: | Hidayat Romi UNILAK | ||||||
| Date Deposited: | 31 Aug 2022 10:35 | ||||||
| Last Modified: | 31 Aug 2022 10:35 | ||||||
| URI: | http://repository.uir.ac.id/id/eprint/14627 |
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