Analisis Layout Produk Dengan Metode Market Basket Analysis (MBA) Pada Swalayan Cg Mart pasir Putih Kabupaten Kampar

Utami H, Siska Putri (2021) Analisis Layout Produk Dengan Metode Market Basket Analysis (MBA) Pada Swalayan Cg Mart pasir Putih Kabupaten Kampar. Other thesis, Universitas Islam Riau.

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Abstract

Layout is an important decision that determines the effectiveness of an operation in the long term. The layout has many strategic impacts because the layout determines the competitiveness of the company in terms of capacity, processes, flexibility, quality of the work environment, contact with customers, and company image. The purpose of this study was to determine and analyze the product layout at the CG Mart white sand supermarket in Kampar district by using the market basket analysis (MBA) method. From the results of the MBA calculation, there were 14 changes to the self-service layout rearrangement. This result is obtained from the final calculation of the MBA, namely the improvement ratio. From the results of the improvement ratio obtained 13 combinations of goods that have closeness to each other or goods purchased together. The results showed that the placement of interesting items, items that were often purchased and items that were the main reason were considered good by consumers, while the placement of items that had high attractiveness and items that were first sought were considered not good by consumers. In terms of the dimensions of the material and the atmosphere is considered good by consumers while the equipment and room capacity are still not good.

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