Perlindungan Hukum Terhadap Konsumen Kosmetik Pemutih Wajah “Dskincare” Dalam Transaksi Jual Beli Online Berdasarkan Undang-Undang Nomor 8 Tahun 1999

Citra, Dea Utari (2022) Perlindungan Hukum Terhadap Konsumen Kosmetik Pemutih Wajah “Dskincare” Dalam Transaksi Jual Beli Online Berdasarkan Undang-Undang Nomor 8 Tahun 1999. Other thesis, Universitas Islam Riau.

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Abstract

The quality of facial whitening cosmetic products provided by Dskincare to consumers still seems to be a serious obstacle which is not in accordance with safe products according to consumer desires but far from expectations, such as in buying products with the aim of getting good results, the opposite is even fatal. after using the Dskincare cosmetic product. The losses obtained are not only financial but also physical because there have been several cases of skin diseases suffered by consumers, such as skin breakouts, excessive exfoliation, red rashes such as burning and other sensitive skin diseases, this is clear. very contrary to article 8 of Law number 8 of 1999 concerning Consumer Protection. So there must be a good response in overcoming these obstacles by the Dskincare This that use problem in this research is as follows, namely How is the form of implementing legal protection for consumers of Dskincare facial whitening cosmetics in online buying and selling transactions based on Law number 8 of 1999 concerning Consumer Protection, What are the inhibiting factors for the implementation of Consumer Protection against Dskincare facial whitening cosmetics in online buying and selling transactions. This research uses Empirical Research Methods. This research was carried out directly to the place that was used as the object of the problem in the study by using interviews as a tool of data collection, this research was taken from the online shop selling Dskincare which is located at Jalan Kelapa Sawit Ujung, Number 16, Tangkeranh Labuai, Bukit Raya District, Pekanbaru City, Riau. . And consumers in the district of Bukit Raya. Based on the research, it was found that the implementation of legal protection given to consumers of Dskincare facial whitening cosmetics was by making several efforts consisting of protection of Dskincare business actors which consisted of the initial stage of promoting Dskincare products, the transaction stage, and payment procedures. Legal protection for consumers which includes transaction services, production quality of Dskincare facial whitening cosmetics. The stages of the complaint given are the complaint procedure and the response to the complaint given by the Dskincare. The inhibiting factors for the implementation of consumer protection for Dskincare facial whitening cosmetics can be seen from several factors, namely the lack of awareness and consumer awareness of the quality of the products purchased and the government's lack of seriousness in enforcing the law

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