Rizaldi, Kevin Tri (2021) Pengaruh Efektivitas Iklan Kue Oleh - Oleh Kekinian Talam Durian Viera Pada Media Online Instagram Terhadap Minat Beli Konsumen. Other thesis, Universitas Islam Riau.
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Abstract
This study was conducted to analyze the effect of the effectiveness of cake advertisements by Talam Durian Viera on Instagram online media on consumer buying interest. The data analysis method used is descriptive and quantitative methods using SPSS version 21. The sample used in this study was 75 respondents who were taken using purposive sampling and the data collection method used an indirect (online) questionnaire. The results of the study show that partially advertising on Instagram online media has a positive and significant effect on buying interest in the present day souvenir cake on the Viera durian tray.
| Item Type: | Thesis (Other) | ||||||
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| Uncontrolled Keywords: | Contemporary gifts, buying interest, Instagram | ||||||
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management | ||||||
| Divisions: | > Manajemen | ||||||
| Depositing User: | Febby Amelia | ||||||
| Date Deposited: | 30 May 2022 10:25 | ||||||
| Last Modified: | 30 May 2022 10:25 | ||||||
| URI: | http://repository.uir.ac.id/id/eprint/11348 |
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