Ghaly, Hilmi (2019) Analisis Saluran Distribusi Produk Coca Cola Pada Pt. Coca-cola Amatil Indonesia Cabang Pekanbaru. Other thesis, Universitas Islam Riau.
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Abstract
The purpose of this study is to find out and analyze channels distribution of PT. Pekanbaru Coca-cola Amatil Indonesia Branch. This research implemented with descriptive methods that use primary data and data secondary obtained through interviews / interviews and research questionnaires. Through the calculation of the Slovin formula obtained the number of samples is 83 owners shop or small agent that sells PT. Coca-Cola Amatil Indonesia Branch Pekanbaru. The results of the research conclusions are known that distribution channels are consists of market nature variables obtained conclusions in satisfying categories, distribution channels consisting of variable properties of goods obtained in conclusions satisfying category, distribution channel consisting of consideration variables The company obtained conclusions in satisfying categories and distribution channels which consists of competitive variables obtained conclusions in the category satisfying. .
| Item Type: | Thesis (Other) |
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| Uncontrolled Keywords: | Market Consideration Distribution Channels, Product Considerations, Company Considerations and Intermediary Considerations |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Divisions: | > Manajemen |
| Depositing User: | Mohamad Habib Junaidi |
| Date Deposited: | 22 Feb 2022 03:06 |
| Last Modified: | 22 Feb 2022 03:06 |
| URI: | http://repository.uir.ac.id/id/eprint/6144 |
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