Pengaruh Promosi Melalui Media Sosial Instagram Terhadap Keputusan Pembelian Pada Shape Shape Pekanbaru

Hidayati, Nurmeilia (2021) Pengaruh Promosi Melalui Media Sosial Instagram Terhadap Keputusan Pembelian Pada Shape Shape Pekanbaru. Other thesis, Universitas Islam Riau.

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Abstract

This study aims to determine the effect of promotion through social media Instagram on purchases at Shape Shape Pekanbaru. The method used in this research is descriptive and quantitative methods. The research subjects were 50 people. To determine the effect of the dependent variable, a simple linear regression equation was used. The results of this study indicate that: (1) There is a positive and significant effect of promotion through social media Instagram on purchasing decisions at Shape Shape Pekanbaru. This can be proven from t￾count> t-table (3,778> 2,010).), (2) The results of the per-dimensional recapitulation on the Instagram social media variable note that the dimension context has the highest score of 427, while the lowest score is the dimensional collaboration with a score of 350. (3) The results of the per-dimensional recapitulation on the purchasing decision variable note that the introduction of the decision dimension has a score of 432, while the lowest score is the information search dimension with a score of 390.

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