Arianifa, Adella (2021) Pengaruh Viral Marketing Terhadap Keputusan Pembelian Skincare Ms Glow (studi Kasus Pada Fakultas Ekonomi Universitas Islam Riau Pekanbaru). Other thesis, Universitas Islam Riau.
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Abstract
The purpose of this study was to determine whether viral marketing had an effect on purchasing decisions for MS Glow skincare (a case study at the Faculty of Economics, Riau Islamic University). The population in this study were students of the Faculty of Economics, Riau Islamic University, which consisted of several study programs at the Faculty of Economics. The sampling technique in this study used purposvie sampling technique, which is based on the objectives set by researchers for students who have used MS Glow skincare. The data analysis technique in this study used SPSS 26. The results of this study indicate that viral marketing has an effect positive and significant on purchasing decisions for MS Glow skincare at the Faculty of Economics, Riau Islamic University.
| Item Type: | Thesis (Other) |
|---|---|
| Contributors: | Contribution Contributors NIDN/NIDK Sponsor Suryani, Susie UNSPECIFIED |
| Uncontrolled Keywords: | Viral Marketing, Purchase Decision |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Divisions: | > Manajemen |
| Depositing User: | Mia |
| Date Deposited: | 12 Jan 2023 07:36 |
| Last Modified: | 12 Jan 2023 07:36 |
| URI: | https://repository.uir.ac.id/id/eprint/19455 |
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