Analisis Usaha Dan Strategi Pengembangan Usaha Ternak Ayam Ras Pedaging Di Kecamatan Kerinci Kanan Kabupaten Siak

Sidik, Abdul Rasyid (2021) Analisis Usaha Dan Strategi Pengembangan Usaha Ternak Ayam Ras Pedaging Di Kecamatan Kerinci Kanan Kabupaten Siak. Other thesis, Universitas Islam Riau.

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Abstract

Business Analysis and Business Development Strategy of Broiler Chicken in Kerinci Kanan Subdistrict, Siak Regency, Riau Province, Guidance of Ir. Hj. Septina Elida, M.Si. Broiler breeding business is a type of business that has great potential to be developed due to the ever-increasing demand, and it can contribute to the farmer's family income. This study aims to analyze: 1) the characteristics of breeders and the profile of broiler chicken farms. 2) Use of production factors, production costs, income, business efficiency and Break Event Points on broiler farms and 3) The right business development strategy for use in broiler farms. The research was conducted in Kerinci Kanan Subdistrict, Siak Regency. The method used in this research is a survey method. Data were analyzed descriptively qualitatively and quantitatively. The results showed that, 1) the average age of the breeders was 50 years, the average level of education was 11 years (SLTA), the average number of dependents was 5 people and the average business experience was 6 years. 2) Use of production factors in the form of seeds, feed, medicines and vitamins, labor and other supporting materials such as electricity, wood husks, diesel fuel and firewood. The production cost used is IDR 121,258,824.81 / production period. The gross income earned by farmers was IDR 134,226,075 / production period with a net income of IDR 12,967,250.19 / production period. The RCR value obtained is 1.10, which means that if every Rp. 1.00 the production costs allocated to broilers can generate income of Rp. 1.10. The value of the Break Event Point at the production level is 1,396.28 kg / farmer with a sales volume of IDR 31,415,016.45 / farmer. 3) The business development strategy that can be used in broiler farms in Kerinci Kanan sub-district is the SO (Strength-Opportunity) strategy, namely 1) Increasing the capacity of broiler production quantities. 2) Market penetration through opening cages in new areas. 3) Maximizing the cultivation technology owned.

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