Pengaruh Citra Merek, Spesifikasi dan Harga Terhadap Keputusan Pembelian Handphone Xiaomi di Konter HP Vj Ponsel Mall Pekanbaru

Hadiwijoyo, Alfilton (2019) Pengaruh Citra Merek, Spesifikasi dan Harga Terhadap Keputusan Pembelian Handphone Xiaomi di Konter HP Vj Ponsel Mall Pekanbaru. Other thesis, Universitas Islam Riau.

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Abstract

Brand image, specifications and prices of Xiaomi Mobile are able to brighten up the purchasing decision of the Xiaomi Mobile. This type of research in this study is quantitative that has the dependent and independent variables. The dependent variable is the dependent variable, the Purchase Decision (Y) and the Independent variable, there are three variables, namely X1, X2, X3 (Brand Image, Specifications and Price). The population in this study were consumers who had made purchases at VJ Ponsel Mall Pekanbaru, and the research sample consisted of sixty-five respondents. Data analysis techniques in this study using SEM PLS Software version using CFA second order (Confirmatory Analysis). SEM PLS is an application (software) that uses many variants of various research constructs. The results of this study indicate that the construct of brand image, specifications and price significantly influence the purchase decision of Xiaomi mobile phones at VJ Ponsel Mall Pekanbaru

Item Type: Thesis (Other)
Uncontrolled Keywords: Brand Image, Specification, Price, and Purchase Decision
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: > Manajemen
> Manajemen
Depositing User: Mia
Date Deposited: 05 Nov 2020 03:03
Last Modified: 05 Nov 2020 03:03
URI: http://repository.uir.ac.id/id/eprint/1858

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