Nursina, Rizki (2021) Pengaruh Merek Dan Kualitas Sepatu Second Original Terhadap Minat Beli Kaum Muda (Studi Kasus Konsumen Pasar Jongkok Kota Tembilahan). Other thesis, Universitas Islam Riau.
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Abstract
Based on Partial testing, it shows that Brand (X1) has a positive effect on Purchase Intention (Y) where the value of T counts is 3,821> T table is 1,984. Quality (X2) does not have a positive effect on purchase intention (Y) with a value of T count 1.412 <T table 1.984. Meanwhile, the Simultaneous calculation shows that Brand (X1) and Quality (X2) together have a positive influence on Purchase Intention (Y) where the value of T count is 14.413> F table 0.324. and for the value of R Squere, it was obtained 0.229 where the brand factor (X1) and the product quality factor (X2) gave a weak contribution to buying interest (Y) which was 0.229 or 22.9%.
| Item Type: | Thesis (Other) |
|---|---|
| Contributors: | Contribution Contributors NIDN/NIDK Sponsor SUNDARI, EVA UNSPECIFIED |
| Uncontrolled Keywords: | Brand Image, Product Quality, and Purchase Intention |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Depositing User: | Budi Santoso S.E |
| Date Deposited: | 01 Nov 2022 09:53 |
| Last Modified: | 01 Nov 2022 09:53 |
| URI: | http://repository.uir.ac.id/id/eprint/17095 |
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