Anjelina, Reska (2022) Pengaruh Brand Image Terhadap Pengambilan Keputusan Pembelian Produk Herbalife (Studi Kasus Pada Fantastic Di Kecamatan Ujung Batu). Other thesis, Universitas Islam Riau.
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Abstract
This research aims to find out and analyze the influence of brand image on decision making on purchasing herbalife products (case studies in fantatastic in ujung batu subdistrict. The data analysis techniques in this study used descriptive analysis and used SPSS 20. The data collection in this study used interviews and (questionnaires) kusioners. Respondents taken by penliti were 35 people using Purposive Sampling because this method uses the criteria that have been selected by researchers in choosing samples and the sample is consumers who buy herbalife. From the results of research, it is known that brand image has a significant positive influence on purchasing decisions.
| Item Type: | Thesis (Other) | ||||||
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| Contributors: |
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| Uncontrolled Keywords: | Brand Image, Purchasing decision | ||||||
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
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| Divisions: | > Manajemen | ||||||
| Depositing User: | Mohamad Habib Junaidi | ||||||
| Date Deposited: | 15 Oct 2022 09:14 | ||||||
| Last Modified: | 15 Oct 2022 09:14 | ||||||
| URI: | http://repository.uir.ac.id/id/eprint/16484 |
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