Pengaruh Inovasi Produk Terhadap Keputusan Pembelian Pada Usaha Sedap Bakat Di Kelurahan Simpang Tiga Kecamatan Bukit Raya Kota Pekanbaru

Fauzi, Juni Wahyu (2020) Pengaruh Inovasi Produk Terhadap Keputusan Pembelian Pada Usaha Sedap Bakat Di Kelurahan Simpang Tiga Kecamatan Bukit Raya Kota Pekanbaru. Other thesis, Universitas Islam Riau.

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Abstract

This research was conducted using two variables, where the variable X is Product Innovation and variable Y is Buying Interest. The phenomena raised include Sedap Bakat's efforts to innovate products by processing catfish into various kinds of products without preservatives, Sedap Bakat also already has a P-IRT business license, LP-POM MUI Halal Certificate and P-IRT Health Office Certificate so that the product is safe for consumption. consumed, the distribution channels offered by Sedap Talent vary so that consumers can choose the distribution channel they want. The purpose of this study was to determine the effect of the Product Innovation variable on the Purchase Decision variable in the Sedap Talent business in Simpang Tiga Village, Bukit Raya District, Pekanbaru City. This type of research is descriptive with quantitative methods. The research location is at Jalan Gading Marpoyan Gang Ludang Number 130 RT 05 RW 08 Simpang Tiga Village, Bukit Raya District, Pekanbaru City. The sampling technique used incidental sampling technique with a total sample of 50 respondents. The types and sources of data used are primary data and secondary data. Data collection techniques used in this study were obtained through observation, interviews, questionnaires and documentation. Then the data analysis techniques used in this study are Validity Test, Reliability Test, T Test, Coefficient of Determination, Statistical Hypothesis, and Simple Linear Regression using SPSS V.22.

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