Novitri, Elsa Gea (2021) Pengaruh Selebgram Endorser Dan Brand Image Terhadap Keputusan Pembelian Scarlett Di Kecamatan Lirik Kabupaten Inhu Riau (Studi Kasus Anak Remaja Di Kecamatan Lirik). Other thesis, Universitas Islam Riau.

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Abstract

The purpose of this study was to determine and analyze the influence of the endorser program and brand image on purchasing decisions on scarlett products in Lyrics Subdistrict, Inhu Regency, Riau. The population in this study were teenagers in the Lyric District. The sampling technique in this study uses purposive sampling, which is based on the considerations and objectives of the researcher with the criteria of teenagers using Scarlett products. Data collection techniques in this study used a questionnaire or questionnaire. The data analysis technique in this study uses descriptive analysis and SPSS 26. The results of this study indicate that the endorser program and brand image partially and simultaneously have a significant effect on Scarlett's purchasing decisions in Lyric District, Inhu Regency, Riau.

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