Analisis Semiotika Nilai Kebersamaan Iklan Rokok Umild Versi Bersaudara itu Soal Rasa (Analisis Semiotika Charles Sanders Peirce)

Haqqoni, Fadiah (2019) Analisis Semiotika Nilai Kebersamaan Iklan Rokok Umild Versi Bersaudara itu Soal Rasa (Analisis Semiotika Charles Sanders Peirce). ["eprint_fieldopt_thesis_type_undergraduate" not defined] thesis, Universitas Islam Riau.

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Abstract

This research was aimed to find out the semiotic analysis of the values togetherness of cigarette advertisement umild “brothers are about taste” version by using Charles Sanders Peirce's semiotic analysis with his Triangle Theory concept which consist: (1) sign, (2) object, (3) interpretant . This research was using a qualitative descriptive research method. The technique of collecting data was using observation, documentation, and literature. The subject of this study was cigarrete advertisement "brothers are about taste" version. The result of the research found that if this advertisement were looked at well, U Mild tried to convey a message of togetherness that was intertwined about their products to the public through a very thick adventure scene in each of the advertisement. This was done so people were interested at seeing their advertisement which are thick with adventure rather than just seeing an ordinary video advertisement. At the end of this advertisement, the scene from the beginning of the advertisement that came out and became the liaison in each scene in this advertisement formed U Mild's text with the "kode cowo-22" line, which in this section was intended to get people back to remembering their products, both in terms of color and the take line they have. It also distorts the idea that smoking is not threatening and dangerous. Considering the underlying ideologies in this adverstisement, it is found that there is a form of persuasiveness which has implicitly tried to make a good image of cigaretteon the consumers mind. Therefore, the results of this study are expected to show the real image of the advertisement that it affects the consumers psychology and in consequence they unconsciously perceive the act of smoking as something elegant (as implied in the hedonism and freedom view) or not dangerous. Keywords: Mutual Value, Interpretant, U Mild Advertisement

Item Type: Thesis (["eprint_fieldopt_thesis_type_undergraduate" not defined])
Uncontrolled Keywords: Ilmu Komunikasi
Subjects: H Social Sciences > H Social Sciences (General)
Depositing User: Mia
Date Deposited: 13 Mar 2019 15:41
Last Modified: 27 Mar 2019 10:36
URI: http://repository.uir.ac.id/id/eprint/1095

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